The more we make it effortless for consumers to use Tapit, the more they will engage with our clients.
We created the Tapit symbol so people clearly understand where to “tap” their phone so they can access digital information in a simple, magical and fun way.
Tapit - Simply tap, No App
Tapit connect consumers to digital information in a simple & magical way via their mobile phone using Near Field Communications (NFC) standards.
Using Tapit doesn’t require you to open up your phone and take a photo of a barcode, we think that’s too much effort for the average person.
Do you ever mistype web addresses into your mobile browser? It’s frustrating and annoying, thankfully Tapit removes typing altogether.
With Tapit, searching is removed as the information you want is delivered directly to your phone so you don’t have to spend time finding it.
Downloading an app is a big step for people to take. With Tapit you don’t need an app, just take your NFC phone out of the box and your Tapit journey begins immediately.
NFC comes installed with new phones.
Near Field Communication (NFC) is hardware / software that comes pre-installed with new Smartphones & Feature phones. All major handset makers including Microsoft, Samsung, Google, Motorola, Nokia, Sony & Blackberry have committed to install NFC.
It's always been difficult to analyse consumer behavior once people leave their computers. As Tapit is a physical based technology, when a person "taps" you can start to understand your customers behavior and influence their decision making via the device that never leaves their pocket - the phone.
Tapit provide a range of reporting such as Average Time of Day (ATD), Make of Handset & Model, Location of Tag (if fixed) & number of taps so you can start understanding the bigger picture with your consumers.
NFC phones will be standard
All phone manufacturers committing to NFC by the end of 2012 will result in stellar growth of handsets worldwide. To put into context, 100m NFC handsets by the end of 2012 will be equivalent of iPhone penetration worldwide.
NFC is being backed by Big Business
Major industry such as Retailers, Banks, Telco Operators & Phone Manufacturers have invested billions of dollars for R&D and rolling out NFC enabled infrastructure worldwide.
Big Business has a vested interest in making sure NFC succeeds with consumers so you can feel confident NFC as a technology is here to stay.