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The Australian Museum engaged Tapit to develop a solution that enhanced a visitors experience throughout the Australian Museum and their various museum exhibits.
The Australian Museum wanted to create a way for visitors to interact with rich digital content which was effortless to access via their mobile phone.
Using the Tapit permanent solution, The Australian Museum has created unique designed Tapit enabled information points located throughout each of the Museum exhibits. Each uniquely designed Tapit point allows the Australian Museum to deliver rich location based content such as videos, images, text and maps relating to each specific exhibit.
Tapit has also created a mobile content creation platform that allows Australian Museum staff to easily create, edit and deploy mobile optimised pages so the content experience for consumers is perfect for mobile phones.
This was the first NFC based museum project ever conducted in Australia. Using Tapit, the Australian Museum has completely redefined the education experience for all museum visitors.
As the project is a permanent solution, the Australian Museum now has the ability to offer this user friendly service to visitors 365 days a year.
The Australian Museum can now update content via the Tapit platform without having to replace any physical element in the field. The Australian Museum can now better understand digital interactions with their physical historical sites thanks to reporting via the Tapit platform allowing the Australian Museum to better optimise their digital content and provide the best possible visitor experience with the Australian Museum.
This project is viewed as a global benchmark for using Near Field Communications for museum specific purposes.
