To help launch the new Samsung Galaxy Nexus phone, Samsung wanted to offer the ability for retailers to help demonstrate the NFC feature of the Galaxy Nexus phone to consumers to drive sales and demand over other non NFC phones available in-store.
Using the Tapit campaign solution, Samsung created a Tapit enabled tent card which was placed throughout selected Samsung Galaxy Nexus stockists. Retail staff could effortlessly demonstrate the NFC feature of the new Galaxy Nexus phone, upon “tapping” the Tapit enabled tent card delivered a demonstration video of the Galaxy Nexus to help educate consumers about other key features of the Galaxy Nexus phone.
Clear ability for retailer staff to showcase NFC functionality of the Samsung Galaxy Nexus phone to consumers whilst in-store.
