The Australian Museum has created uniquely designed Tapit enabled information points located throughout each of the Museum exhibits.
Each uniquely designed Tapit point allows the Australian Museum to deliver rich location based content such as videos, images, text and maps relating to each specific exhibit.
Tapit has also created a mobile content creation platform that allows Australian Museum staff to easily create, edit and deploy mobile optimised web pages so the content experience for consumers is optimised for smartphones.
Read more about the Australian Museum project here.
Icon Films has used Tapit across their oOH! media investment for the launch of blockbuster film Zero Dark Thirty, with the goal of making it easy for consumers to get the trailer on their smartphone via a simple tap of their NFC enabled phone, consumers also have the opportunity to scan a QR code if they don't have a NFC enabled phone.
The project will be featured on over 200 panels across 91 shopping centres Australia wide, using Tapit both Icon Films and oOH! media can start to understand consumer interactions with their physical media assets via the Tapit platform.
This project is a Asia Pacific first featuring a film client using Tapit. To see how more clients are using Tapit as part of their Outdoor media investment click here.